All top market leaders (e.g. BP, Shell, OMV, Agip, Total...) offer their premium fuel products (e.g. V-Power, Ultimate, Suprime...). Pricewise they are all positioned at the tip of the range with a typical mark up of around 10 % as opposed to regular fuel. All these fuels come from the same "pipe" (i.e. refineries); however, each brand has its own additives recipe. Based on its energy efficiency and environmental parameters the GDiesel® is a superior product, which bears no additives (and their associated cost).
Furthermore, following the introduction of the new Euro-6 standard (CO2 emissions of up to 120 g/km) in the EU all member states should abandon sales, registration and approval of vehicles that do not meet the new standards (except for vehicles that meet approved social needs and categories N1 and N2). On part of the automobile manufacturers, the Euro-6 certificate requires introduction of improved new technologies (e.g. engines, filters, recycling) all of which require serious investment expense.
This problem can also be addressed by the diesel producers, i.e. the refineries. However, currently existing technological solutions are costly, and related expenses will need to be either transferred to the end-users or will need to be mitigated by governments and/or the EU budget (e.g. tax breaks and alike incentives).
The Project's technological solution, via patented technology for the production of the GDiesel® brand, proposes to solve the problems of regional consumers, related to the introduction of the new Euro-6 standard in the Czech Republic as a first step, before expanding in the rest of the EU. With its modest investment requirement and short-term payback the Project offers undeniable competitive advantage.